About Company Newsroom

This site is owned and maintained by Cantillion King Advertising and features content – including press releases, case studies and technical articles – that is written and produced by us for our clients' press relations campaigns.

Based in Gloucestershire, Cantillion King Advertising is a business-to-business agency that has been providing marketing services to clients in a wide variety of business sectors since 1987. We have a wealth of experience having worked in numerous b2b sectors including: oil and gas, engineering, computing, electrical/electronics, building and construction, doors, windows and glazing, transport, kitchen appliances, office furniture, showers, print and paper, outdoor leisure, retail and insurance.

About Press Relations

With a great deal of information to communicate to a large number of people, press relations plays an important role in any promotional strategy by providing the 'content' to influence the widest possible audience and reach the broadest possible range of media sources and channels.

But how do we achieve these objectives?

Planned Targeted and Tailored Press Releases
Hundreds of product stories, case studies, articles, features and general releases are submitted to the media every day. To ensure that every press opportunity is fully exploited, your press releases will need to be immediately identifiable by editors as relevant for their publications. We can ensure that each press release is carefully targeted and tailored by making it relevant for each media sector, and discussing opportunities with key media contacts.

Pro-active PR for In-depth Editorial Coverage
PR planning at Cantillion King Advertising means regular contact with editors to convert press release opportunities into extended features, articles, case studies, etc. Where appropriate, stories are offered on an exclusive basis in advance of general press releases; meetings are arranged with important editors; and suggestions for articles are presented for consideration.

Challenging Conventional Solutions
In any sector, press relations can be used to challenge conventional solutions (e.g. in areas such as protection, lifecycle, cost-versus-value, etc.). A higher profile brand can, if handled carefully, be used to challenge alternatives by providing positive product/service differentiation and clearly defined reasons to specify.

Stimulating Product PR
All content and accompanying photography should be carefully regulated to ensure that press releases are newsworthy, stimulating and genuinely interesting.

Other marketing-based services include press relations, advertising, direct/social/email marketing, website design/development, research, exhibitions, print production, etc., all of which are considered in our Promotional Audit. This looks in-depth at your company, its products, markets etc., and is followed by a review of objectives and presentation of a strategic proposal to meet them.

If you would like to discuss your future plans for marketing in more detail, or for further information on this site or information on any of the content within it, please don’t hesitate to contact us.