Following the merger between AL-KO Kober Vehicle Technology Division and Dexter Axle at the beginning of 2016 – and in a move that consolidates the UK businesses – AL-KO Kober Limited has announced the relocation and integration of the recently-acquired Bradley Doublelock business into the company’s UK headquarters in Southam, Warwickshire. The relocation is part of a group-wide review of the Yorkshire-based business and includes all sales and manufacturing departments.
Commenting for AL-KO Kober, a spokesman says: “A significant amount of work has already been done to re-energise the Bradley and Dixon Bate brands and product ranges since AL-KO Kober acquired the company in 2014 and this move has been designed to further strengthen the organisation. It will ensure that both AL-KO Kober and Bradley Doublelock provide the best range of heavy-duty towing and trailer equipment and vehicle chassis solutions available in the market; and the restructuring within the business also ensures that both brands continues to lead the industry.”
The move to integrate the Bradley business and the manufacture of the diverse product range into the plant in Southam will enable long standing customer relationships to continue, whilst improving the efficiency of supply of products that have led the trailer and towing components market for decades.
The company has also completed a product rationalisation program that identifies similar products across the ranges from both companies. Where possible, this has led to a refinement in the products being offered and opened up the wider availability of components to both Bradley and AL-KO customers.
“Meeting buyers expectations for service, deliveries and ensuring our customers get what they need, when they need it has been a major objective throughout the project. To meet this, we have put in place supplier relationships with wholesalers to hold stocks of the frequently ordered ranges to improve and maintain consistent delivery lead times to original equipment manufacturers, trailer and towing components outlets and end users.”
The Northern Ireland and Republic of Ireland territories will continue to be supported by the sales and distribution office based in Athlone, County Westmeath. This facility will continue to stock, supply and support both AL-KO and Bradley ranges of trailer and towing components and assume responsibility for customers in Ireland.
Order and logistics management have already been relocated to AL-KO Kober’s Warwickshire headquarters and, whilst manufacturing of numerous of Bradley Doublelock products is still ongoing and supplied from Bingley in West Yorkshire, the relocation of machinery and production to Southam is expected to be completed by the end of 2016.
“This is a great opportunity to reinforce both brands to customers of Bradley and AL-KO products alike. It’s also an opportunity to demonstrate that the UK’s market-leading towing and trailer components will be more widely available and the ranges being delivered more efficiently and with greater manufacturer support.”
